Health & Safety
Lasting benefits will emerge in the Covid-19 fight
March felt like it had 120 days. Most Canadians passed the time social distancing while stressing about health, family and finances. Truckers, meanwhile, have been…
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The office will be a different place when doors re-open
As the coronavirus curve continues to flatten, so does the enthusiasm for working exclusively from home. The office is a community and cultural place where…
Read MoreBranding - Company, Marketing, Sales - External
Winning the Leverage Lottery
Over the decades I’ve seen capacity ebb and flow, but nothing compares to January when millions of truck miles just evaporated into thin air. Sure, the…
Read MoreBranding - Company, Branding - Personal
Recruiting by Retaining
One of the battles that truckers continue to wage is the hiring of drivers. Driving a truck is a tough job that the next generation…
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A banner for the rafters
A banner for the rafters Without a doubt, the most pivotal event during my 35 year stint in the trucking industry was a hockey game I…
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Freight rates have expiry dates
In a commoditized industry like trucking, getting a price increase can seem impossible. Every day, truckers tell me that loyalty is fleeting, with many customers willing…
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Empower your front line
Empower your front line Think about how many times a customer will call or send an email to your company. On the first shipment, I’d…
Read MoreBranding - Company, Social Media
Buyers Begin Their Hunt on LinkedIn
Buyers Begin Their Hunt on LinkedIn I was honored last month when Volvo Trucks Canada invited me to participate in a panel at their sales…
Read MoreBranding - Company, Trucking - Technology
Prepare For the M&A Parade
Prepare For the M&A Parade January was a telling month in the Canadian trucking industry as two iconic families I’m proud to call friends suffered…
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Award Winners Collect the Gold
Award Winners Collect the Gold There was a time when I’d see a decal on a trailer recognizing the carrier as one of Canada’s best-managed…
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