Front Page, Marketing
Prepare for sticker shock in the warehouse market
It’s hard to be profitable in trucking without strategically located facilities. Several large players recently told me they consider themselves to be in the real…
Read MoreBranding - Company, Front Page, Marketing
Add a broker arm to your truck fleet
The freight business is booming as consumers spend all that cash they saved by staying home on stuff they think will make life at home…
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Covid-19 shuffles M&A landscape
The Covid-19 crisis has put many trucking companies on the ropes, while also creating a new set of well-liquidated first-time buyers. Because the pandemic has…
Read MoreBranding - Company, Marketing
Now is not the time to isolate your business
With the ongoing freight recession and the chaos triggered by the COVID-19 crisis, you have to wonder how many more blows Canada’s trucking industry can…
Read MoreCommunication, Marketing
Fleets need to be disaster-ready as coronavirus outbreak takes hold
Little did I know while writing last month’s column on “potential speed bumps for supply chains in 2020” that we’d start the year on the…
Read MoreMarketing
It’s time to embrace your digital transformation
It should be no surprise to anyone that big tech companies are set on disrupting the fragmented trucking sector. Ordering something may happen with the…
Read MoreContent Marketing, Marketing
Ditch the ‘disturb me’ marketing efforts
Historically the trucking industry has relied on outbound marketing to attract new business. But today, pushing your services on unqualified prospects might as well be…
Read MoreBranding - Company, Marketing, Sales - External
Winning the Leverage Lottery
Over the decades I’ve seen capacity ebb and flow, but nothing compares to January when millions of truck miles just evaporated into thin air. Sure, the…
Read MoreCustomer Relationship Managerment (CRM), Marketing
Success Comes in Your Secret Sauce
Success Comes in Your Secret Sauce Two trucking company owners had a few too many pops late one night at the trade show. Stumbling back…
Read MoreBranding - Company, Marketing
Award Winners Collect the Gold
Award Winners Collect the Gold There was a time when I’d see a decal on a trailer recognizing the carrier as one of Canada’s best-managed…
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