Branding - Company, Front Page, Marketing
Now is not the time to isolate your business
With the ongoing freight recession and the chaos triggered by the COVID-19 crisis, you have to wonder how many more blows Canada’s trucking industry can…
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Looking To Sell, Sales - External
How to prepare a truck fleet for sale
It was 2007 when I bumped into an industry crony at the airport who was helping a large Canadian fleet make acquisitions. I was 47…
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Marketing
It’s time to embrace your digital transformation
It should be no surprise to anyone that big tech companies are set on disrupting the fragmented trucking sector. Ordering something may happen with the…
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Content Marketing, Marketing
Ditch the ‘disturb me’ marketing efforts
Historically the trucking industry has relied on outbound marketing to attract new business. But today, pushing your services on unqualified prospects might as well be…
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Uncategorized
Supply chain faces speed bumps in 2020
My favorite quote from The Irishman is when legendary Teamster boss Jimmy Hoffa, played by Al Pacino, bellows to a group of truck drivers at…
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Looking To Buy
Titanium
Titanium Description One of Canada’s fastest growing trucking companies Public company that trades on the venture exchange Solid history of successful acquisitions Seeking Canadian dry…
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Branding - Company, Marketing, Sales - External
Winning the Leverage Lottery
Over the decades I’ve seen capacity ebb and flow, but nothing compares to January when millions of truck miles just evaporated into thin air. Sure, the…
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Branding - Company, Branding - Personal
Recruiting by Retaining
One of the battles that truckers continue to wage is the hiring of drivers. Driving a truck is a tough job that the next generation…
Read MoreBranding - Personal, General, Trucking - Technology
Prepare to go green in 2018
Prepare to go green in 2018 The only thing to like about Prime Minister Justin Trudeau is that he’s proving to be a man of his…
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Branding - Company, General
A banner for the rafters
A banner for the rafters Without a doubt, the most pivotal event during my 35 year stint in the trucking industry was a hockey game I…
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