Branding - Personal, Sales - Internal (Organic)
Interim sales leadership makes a lasting impression
In spite of strong growth at our company I have been concerned for some time about the long-term leadership of our sales efforts. People, strategies…
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Marketing
Prepare for sticker shock in the warehouse market
It’s hard to be profitable in trucking without strategically located facilities. Several large players recently told me they consider themselves to be in the real…
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Branding - Company
Fight the inside jobs of cargo theft
My first experience with cargo theft was one summer during university. I was working the graveyard shift on a loading dock and noticed a co-worker…
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Branding - Company
Lessons from trucking’s M&A binge
Not sure if there’s ever been a time in Canada’s trucking industry when M&A lawyers were as busy as they were during the first two…
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Branding - Company, Marketing
Add a broker arm to your truck fleet
The freight business is booming as consumers spend all that cash they saved by staying home on stuff they think will make life at home…
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Sales - External
Update your fleet’s sales process in 2021
As Covid-19 rages, the trucking industry continues to do an amazing job pivoting to new ways of doing business and keeping drivers safe. One area…
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Branding - Company, Content Marketing
With 2020 in the mirror, what does 2021 hold for trucking?
The editors at Webster’s really put a bow on 2020 when they officially added “social distancing,” “rapid testing,” and “asymptomatic” to the dictionary. Voting wasn’t even close…
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Branding - Company, Front Page
Reconnecting is the best medicine
It was with great interest that I read the new Hays 2021 Salary Guide published by the recruitment firm Hays Canada. The study found that 49% of…
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Awards, Branding - Company
Left Lane Associates Named to Canadian Business GROWTH List
Canada’s leading transportation M&A specialist ranks among fastest-growing companies Left Lane Associates, Canada’s leading mergers and acquisitions firm for the supply chain industry, is proud…
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Customer Relationship Managerment (CRM), Front Page
Prepare your fleet for a pandemic pivot
While coaching my kids in minor hockey I was introduced to the concept of pivoting. On the ice, it’s a very effective skating tactic to…
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