Looking To Sell, Sales - External
Be ‘Sell Ready’
It was 2007 when I bumped into an industry crony at the airport who was helping a large Canadian fleet make acquisitions. I was 47…
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Front Page, Marketing
It’s time to embrace your digital transformation
It should be no surprise to anyone that big tech companies are set on disrupting the fragmented trucking sector. Ordering something may happen with the…
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Content Marketing, Marketing
Ditch the ‘disturb me’ marketing efforts
Historically the trucking industry has relied on outbound marketing to attract new business. But today, pushing your services on unqualified prospects might as well be…
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Looking To Buy
Titanium
Titanium Description One of Canada’s fastest growing trucking companies Public company that trades on the venture exchange Solid history of successful acquisitions Seeking Canadian dry…
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Branding - Company, Marketing, Sales - External
Winning the Leverage Lottery
Over the decades I’ve seen capacity ebb and flow, but nothing compares to January when millions of truck miles just evaporated into thin air. Sure, the…
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Branding - Company, Branding - Personal
Recruiting by Retaining
One of the battles that truckers continue to wage is the hiring of drivers. Driving a truck is a tough job that the next generation…
Read MoreBranding - Personal, General, Trucking - Technology
Prepare to go green in 2018
Prepare to go green in 2018 The only thing to like about Prime Minister Justin Trudeau is that he’s proving to be a man of his…
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Branding - Company, General
A banner for the rafters
A banner for the rafters Without a doubt, the most pivotal event during my 35 year stint in the trucking industry was a hockey game I…
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Branding - Company, General
Freight rates have expiry dates
In a commoditized industry like trucking, getting a price increase can seem impossible. Every day, truckers tell me that loyalty is fleeting, with many customers willing…
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Branding - Company, General
Empower your front line
Empower your front line Think about how many times a customer will call or send an email to your company. On the first shipment, I’d…
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