Front Page, Marketing
Prepare for sticker shock in the warehouse market
It’s hard to be profitable in trucking without strategically located facilities. Several large players recently told me they consider themselves to be in the real…
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Branding - Company, Front Page
Fight the inside jobs of cargo theft
My first experience with cargo theft was one summer during university. I was working the graveyard shift on a loading dock and noticed a co-worker…
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Branding - Company, Front Page, Marketing
Add a broker arm to your truck fleet
The freight business is booming as consumers spend all that cash they saved by staying home on stuff they think will make life at home…
Read MoreBranding - Company, Front Page
Reconnecting is the best medicine
It was with great interest that I read the new Hays 2021 Salary Guide published by the recruitment firm Hays Canada. The study found that 49% of…
Read MoreCustomer Relationship Managerment (CRM), Front Page
Prepare your fleet for a pandemic pivot
While coaching my kids in minor hockey I was introduced to the concept of pivoting. On the ice, it’s a very effective skating tactic to…
Read MoreContent Marketing, Customer Relationship Managerment (CRM), Front Page
Should you lease or buy trucks?
When I purchased my first truck 25 years ago, I didn’t have a clue what I was doing. The lease I signed for one truck…
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