Sales - External, Trucking - Contracts
Time for a New Year’s Revolution
Time for a New Year’s revolution The salads in the office fridge are a dead giveaway every January: it’s New Year’s resolution season. Personally, I…
Read MoreGeneral
Charitable Giving Pays Dividends
Charitable giving pays dividends In trucking, charity used to entail giving customers a jug of Crown Royal and a box of stogies the week before…
Read MoreBranding - Company, Marketing
Award Winners Collect the Gold
Award Winners Collect the Gold There was a time when I’d see a decal on a trailer recognizing the carrier as one of Canada’s best-managed…
Read MoreTrucking - Contracts
Liability Also Runs Downhill
Liability Also Runs Downhill Three years ago I began a column on transportation contracts by stating how puzzled I was that so few carriers had…
Read MoreSales - Internal (Organic), Trucking - Carrier
Big Ideas for Small Carriers
Big Ideas for Small Carriers Any event that combines education and entertainment while raising money for needy folks gets my seal of approval any day…
Read MoreSales - Internal (Organic), Trucking - Contracts
The Wind in Your Sales
The wind in your sales Recently the Truck Training Schools Association of Ontario (TTSAO) invited me to help lead them through a strategic planning session…
Read MoreGeneral
Paid with Two-Fours
It begins when school ends for summer holidays and continues until Labor Day. That’s when the ritual of loading the kids into the minivan and…
Read MoreCustomer Relationship Managerment (CRM), Sales - External, Trucking - Contracts
Monkey Business is Bad Business
Monkey Business is Bad Business At first I was surprised by the uproar from truckers over the pending Electronic Logging Device (ELD) mandate in the…
Read MoreSales - External, Sales - Internal (Organic), Trucking - Pricing
The Value of Diversity
The Value of Diversity During the economic meltdown of 2009, we were wounded like every other trucker. Our profitable company was bleeding customers and we…
Read MoreMarketing, Sales - External, Social Media
Growing the Customer Garden
Companies are no different from the plants in your garden Once you stop feeding them they stop growing and slowly wilt away to nothing. When…
Read More